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Partnerships

64 wine taps across our Seoul stores, plus our app and our spaces. We work with wine brands, importers, institutions and designers to create new ways to experience wine.

What we do together

Tap promotions

Put your wines on the taps in every store for a month. Pairing menus, app coupons and push notifications turn tastings into sales.

Launches and tastings

New product launches, consumer tastings and trade tastings, hosted in our stores.

Venue hire and networking

Our spaces are available for networking nights, year-end parties and private dinners for organisations and companies.

Exhibitions and content

Artist installations, magazine and fashion shoots, and short-form video, created together.

App and data

Measure campaign response through app members' tasting and purchase data, and keep your wines in their My Cellar.

Franchise

Want to run your own TAP SHOP BAR? Find out about franchising.

Franchise information

Past partners

2026.02Tourist Office of Spain2026 New Year Networking Night (Hapjeong, Seoul, approx. 120 guests)Read article↗ 2026.0119 Crimes × BK Trading'The Criminals' New Beginning' promotion across all stores, plus an installation by artist Han JiwonRead article↗ 2025.10Jacob's Creek × Vinaki'DIVE INTO BUBBLE' promotion · Australian winery tour eventRead article↗ 2025.10KINGPINSpanish everyday wine promotion at 4 storesRead article↗ 2025.07Wines of Portugal × Allbin Wine'Taste a Different Portugal' promotionRead article↗ 2025.04New Zealand Trade and Enterprise (NZTE)28 premium New Zealand wines · promotion at 5 storesRead article↗ 2024.10South Australian wine'Tap South Australia!' month-long promotion at 4 storesRead article↗ 2024.10MGC GinLaunch tastingRead article↗

Let's make something together.

Tell us your brand, what you have in mind and your preferred timing, and the right person on our team will get back to you.

Propose a partnershipSee press coverage