TAP SHOP BAR Franchise 2026

A wine bar
you run solo.

Guests pour their own glasses, pick their own bottles and help themselves from the fridge.
Owners focus on the food and recommendations.

Since
2022running our own stores
Standard store
79 m²24 seats
Wine taps
4 taps16 wines by the glass
Bottles
200wines by the bottle
Film

TAP SHOP BAR in 30 seconds.

4 company-owned stores open now · West Yeouido store opening Nov 9Watch on YouTube · Share
Concept

The name says it all.

TAP SHOP BAR puts three ways to enjoy wine in one store. Have a single glass, buy a bottle to take home, or sit down for a meal.

TAP

Self-pour taps, glass by glass

4 taps, 16 wines by the glass. Guests pay in the app and pour exactly the amount they choose.

SHOP

A wine shop to take home from

200 wines by the bottle. Open one at the table or take it home. The app recommends bottles to match each guest's taste.

BAR

A bar for a light bite

30 grab-and-go snacks in the fridge, cooked-to-order dishes and a cafe menu. The signature dish: tteokbokki (Korean spicy rice cakes) made to pair with wine.

Why it works

How it runs without a sommelier.

The hard part of running a wine bar is staffing: someone to recommend, someone to pour, someone to take payment. TAP SHOP BAR hands that work to taps, an app and refrigerators.

01

The taps pour

Our in-house wine dispenser pours precise, preset measures and keeps opened wine fresh.

02

The app recommends and takes payment

The app handles ordering, payment, age verification and wine recommendations. Wine and food stock levels also show in the app.

03

Guests help themselves

Guests pick up bottles and snacks from the fridges and shelves themselves, so there are far fewer trips to the tables.

The tap screen shows region, grape, taste profile and price. Guests choose a tasting pour or a full glass and pour it themselves.
What guests do
  • Order and pay in the app
  • Pour wine by the glass at the tap
  • Take bottles and snacks from the refrigerator
  • Choose wine by search, recommendation or a random-pick “ladder game”
What the owner does
  • Cook a 4-dish menu and make coffee
  • Recommend wine and look after guests
  • Stock the shelves and check inventory
  • Clear tables and close up

For the busy evening hours, we recommend adding one part-time staff member.

Wine like coffee: a glass a day.
wine is second americano
Store model

The standard store: 79 m²

Taps and refrigerators go on the wall to the left of the entrance, the counter and kitchen straight ahead, seating along the right wall, and a wine display deck in the middle.

79 m²
Net usable area (approx.)
Standard Type M
24 seats
16 bench + 8 high-table seats
Bench seating along the wall
4 taps
Wine taps
16 wines by the glass
200 wines
Bottled wines
Bottle wall and cellar
Tap wall and long-table seating at a company-owned store. Standard franchise stores also put the taps along the wall.
Taps, self-serve refrigerators and glassware shelves in one room at a company-owned store.

Photos show company-owned stores. The size and layout of a franchise store depend on the premises. Smaller stores of around 50 m² and larger stores of 100 m² or more are also open to discussion.

Proven in our own stores

Built and refined in our own stores first.

Since 2022, TAP SHOP BAR has run company-owned stores in central Seoul, refining the tap machines, the app and day-to-day operations firsthand. The franchise model adapts that experience to a smaller store format.

Dec 2022
First store opens: Dongdaemun Doota
Jun 2023
Cheonggye Samil Building store opens
2024 – 2025
Trademarks registered (TAP AND SHOP AND BAR, 탭샵바 [Korean wordmark], TSB)
Mar 2026
Sangam store opens
2026
Magok store opens; new brand identity introduced
Oct 2026
TAP SHOP BAR app officially launched

Tap machines we built ourselves

We have developed our wine dispenser in-house, now in its 4th generation. Headquarters monitors and manages every unit remotely.

An app and POS we built ourselves

Ordering, payment, inventory and sales settlement run on one connected system, so owners don't have to reconcile separate books.

Education & Support

You don't need to know wine to start.

Headquarters trains you, and handles the work that happens outside the store.

Required for owners

TSB Sommelier Certificate Course

Every franchise owner must complete this headquarters training course. Even complete beginners finish it before they open.

  • Taken after signing the franchise agreement, before opening
  • Duration, curriculum and cost are explained during the consultation
  • Headquarters selects the wine lineup, and the app helps with in-store recommendations
01

Wine selection and supply

Headquarters selects and supplies the wine lineup.

02

Tap and system management

We handle installation and maintenance of the tap machines, app and POS.

03

Menu and ingredients

We provide easy-to-cook menu items and connect you with designated suppliers.

04

Marketing

We run brand social media, in-app promotions and coupons.

05

Management guidance

We review sales and inventory data together to check operations.

Owner journey

From first inquiry to opening day, in 8 steps.

Here is what happens at each step, who does it, and what to prepare. Nothing is binding until the franchise agreement is signed.

01

Request a consultation

Prospective owner → Headquarters

Request a consultation on this page and you can get the franchise brochure right away.

To prepare
Name, phone number, preferred area, investment budget
02

We contact you

Headquarters → Prospective owner

Within 1–2 Korean business days, a representative will contact you to schedule a consultation.

To prepare
Your questions. Ask us anything.
03

Business briefing

Headquarters ↔ Prospective owner

We give you the franchise disclosure document (the disclosure statement required under Korean franchise law) and the franchise agreement, and walk you through the terms and costs. You can also visit a company-owned store.

You receive
Franchise disclosure document, franchise agreement
04

Trade area and site review

Headquarters ↔ Prospective owner

We review candidate sites together, and headquarters shares its view on the trade area and the site.

To prepare
Details of any candidate sites
05

Franchise agreement

Headquarters ↔ Prospective owner

The agreement is signed only after 14 days have passed since you received the franchise disclosure document, so you have ample time to review it.

To prepare
Photo ID, contract documents
06

TSB Sommelier Certificate Course

Required for owners · Headquarters training

From wine basics to running a TAP SHOP BAR store, this headquarters course must be completed before you open.

Schedule
Explained during the consultation
07

Fit-out and pre-opening

Headquarters ↔ Owner

Interior fit-out, installation of the taps, app and POS, and in-store operations training.

Together
Construction schedule check-ins, opening prep
08

Opening

Headquarters → Owner

Headquarters supports your launch promotion and early operations.

Afterwards
Management guidance and regular check-ins

Startup costs

Amounts vary with the size and condition of the premises, so we provide them in writing, together with the franchise disclosure document, during the consultation.

Franchise fee, pre-opening training feePerformance guarantee depositInterior, signageKitchen equipment, fixturesTap machines, POSOpening stock of wine and ingredients
FAQ

Frequently asked questions.

Do I need to know a lot about wine?

No. Owners complete the TSB Sommelier Certificate Course before opening. Headquarters selects the wine lineup, and the app helps with in-store recommendations.

Can I really run it alone?

The store is designed so that an owner can run it alone on ordinary days. During the busy evening peak, we recommend one part-time worker.

What sales can I expect?

It depends on the trade area, the site and how the store is run. Once you have a candidate site, we provide sales information in writing, with the supporting data.

How much does it cost to start?

It depends on the size and condition of the premises. We provide the amount for each item, (franchise fee, training fee, interior, equipment, tap machines and POS, opening stock and so on) in writing together with the franchise disclosure document during the consultation.

Can I get a consultation if I don't have a site yet?

Yes. Just tell us your preferred area. At the site review step, headquarters shares its view on the trade area and the site.

Can the store be smaller or larger than the standard 79 m²?

Yes. Smaller stores of around 50 m² and larger stores of 100 m² or more are also open to discussion. The tap and seating layout is adjusted to the type of premises.

Inquire

Request a consultation and a representative will contact you.

This form only requests a consultation. It creates no contract and no cost. Right after you submit it, you can download the franchise brochure.

PDF
TAP SHOP BAR Franchise Brochure (Korean)
Concept · Store model · Education · How to open (8 pages)
Available to download after you request a consultation
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